Slice Events for Nike
Following on from the great success of their Make It Count campaign, Nike sponsored and managed the UK leg of the World Basketball Festival event, held in Brixton in the summer 2012.
Requirement - demountable basketball surface
This injection-fuelled one day event was held in Windrush Square, near Brixton Basketball Club; known as the home of British basketball. This free one day community event, featured many successful international coaches and players from the sport, including Luol Deng of the famous Chicago Bulls.
Challenge - installing a pre-marked basketball court and 2 practise courts in a few hours
Windrush Square was transformed with a Bergo Premium court, allowing many young players to participate in athletic clinics in the morning, extending into the afternoon with some action packed three on three games and an unforgettable slam dunk contest.
Result - great event, enjoyed by pro basketball players and public, court removed in a few hours
The festival climaxed with a five on five game between Team Nike from New York and a GB all-star team. The event featured many high profile appearances of heroes, past and present and a ticket only hip hop concert held at the 02 Brixton Academy, featuring Big Boi and up and coming artist Dot Rotten for the over 14s.
Benefit - Nike get to keep the court and use it again
Bergo Premium surface from TactTiles was installed to create a full sized basketball court, as a temporary system which will be used for future Nike events.